The art of upcycling – A special edition of the iconic HAWAII FIVE-0 messenger bag
Zurich-based bag makers FREITAG and Parisian creative collective Études Studio have joined forces to create a bag that complements Études Studio’s latest collection, No.26 - «Peinture Fraîche» (Wet Paint). Renowned for its accessories made from upcycled truck tarps, the Swiss brand has therefore designed a special edition of its iconic HAWAII FIVE-0 model.
The result of the collaboration, inspired by the contemporary art scene and the bold, urban spirit of creatives who wear FREITAG bags in their daily lives, is a special edition of the iconic FREITAG HAWAII FIVE-0 model. The messenger bag comes in various shades of blue–Études Studio’s signature color–each bag is cobranded with a playful hack of the FREITAG rubber label and an added layer of Études Studio’s distinctive Europa stars, screenprinted by hand at a small workshop in Zurich.
