In 1993 two graphic designers, Markus and Daniel Freitag, were looking for a robust, functional and water-repellent bag to hold their work. Inspired by the multicolored heavy traffic that trundled past their apartment every day on a major Zurich transit route, they developed a messenger bag from used truck tarps, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags – each recycled, each unique – took shape in their living room.
Four materials, one aesthetic: our Reflected Bags are made from discarded PET bottles, used tarp, decommissioned car seat belts, and upcycled truck reflectors.
