Seljak Brand launched in March 2016 by sisters Karina and Sam Seljak, and has since worked to accelerate the transition towards a more circular economy. Seljak work with a range of suppliers in Australia and Europe to weave recycled wool blankets that are recyclable at the end of their useful life.
The award-winning blankets are made from factory floor offcuts, deadstock yarn, or post-consumer textiles waste like old woollen jumpers. Recycling wool is important because it’s too precious to throw in the bin. Wool is a natural fibre that is incredibly hard to replicate – it’s a renewable resource, it is odour and stain resistant, antibacterial, lightweight, breathable and insulating.
