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F52 MIAMI VICE - Shopping Bag
The F52 MIAMI VICE bag is a small piece of Swiss design history: in 1996 the Swiss supermarket chain Migros copied the FREITAG (also means Friday in German) bags and called them «Donnerstag» (Thursday).
The mass retailer provoked an unintentional wave of protest in the media with these non-original copies. The result: They were all removed from the range shortly afterwards.
«If you copy our bags, then we'll copy yours» was what the Freitag brothers said to themselves and celebrated their revenge with the launch of the F52 MIAMI VICE - the rainproof shopping bag made from recycled truck tarpaulin.
No two bags or accessories are identical each one is cut individually from a used truck tarp.
Visit us to explore more colours and styles with our F-CREW!
For all Freitag online purchases, due to high demand and to maintain fairness with all customers, there is a limit of 3 the same model per customer within 24 hours. Customers will be notified if they exceed this limit and orders may be reviewed at the discretion of the Keoma team.
In 1993 two graphic designers, Markus and Daniel Freitag, were looking for a robust, functional and water-repellent bag to hold their work. Inspired by the multicolored heavy traffic that trundled past their apartment every day on a major Zurich transit route, they developed a messenger bag from used truck tarps, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags – each recycled, each unique – took shape in their living room.
For any full priced or sale items purchased online that are unworn and in new condition, we offer exchange, store credit, or refund within 14 days of receiving the goods.
Please email the Keoma team at firstname.lastname@example.org for more advice and information or read up on our Returns Policy.
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