FREITAG NO BLACK FRIDAY: LOANS NOT MOANS
IT'S A DIFFERENT FRIDAY. DON'T BUY, JUST BORROW.
For 30 years, thinking and acting in cycles has been at the core of FREITAG. Needless to say, a corporate philosophy like this has nothing in common with mindless Black Friday discounts. That's why, on the day dedicated to absurd, excessive consumption, the Zurich-based bag makers are closing not only their Online Store, but also, for the first time, the checkouts in all their physical Stores. So, on Black Friday, bag lovers won’t be able to buy a bag. But they can at least borrow one for free at any FREITAG Store.
Once again, on Black Friday, FREITAG has decided to stand up for a "yes" to a sustainable economy and a "no" to mass consumption. The day of overblown discounts simply isn’t compatible with FREITAG's aim to make more conscious and careful use of resources. That's why we prefer to do something completely at odds with all the hullabaloo: on Black Friday we’ll be closing our Online Store and, for the first time, not even selling bags at our brick-and-mortar Stores from Zurich to Milan and Tokyo for 24 hours.
DON’T BUY. JUST BORROW.
But to ensure that anyone who still needs a bag on Black Friday doesn't miss out, FREITAG is unceremoniously re-purposing its Stores as temporary lending outlets in the afternoon. So, even if you can't buy a bag on Black Friday, you can at least borrow one for free for two weeks. With that, FREITAG is putting out an unmistakable signal that the future lies in durable, resource-saving products and circular forms of consumption: Borrowing instead of buying, using instead of owning.
FREITAG isn’t alone in its stance. As in previous years, the company has teamed up with other like-minded brands to give a louder voice to the "no" to Black Friday and the "yes" to more conscious consumption.